Digital Marketing for Everyone

This workshop will cover a wide range of digital marketing concepts like email, pay-per-click, SEO, and online forums and review sites, as well as off-line concepts like events, partnerships and references/referrals.  

The class has two goals.  The first is to give business owners an overview of all your marketing possibilities.  The second is to make sure everyone walks away with 2-3 ideas they can put into action the next day.  Class will be very interactive - students will be grouped at the beginning of class and given a wide variety of exercises and thought experiments to work through.  Even if you don't already have customers for your business, we will focus on gaining one new customer at a time and learning how to duplicate that experience. You can review the syllabus here.

Instructor
Eric Morrow is a digital marketer with IBM. He received his BA from UC: Berkeley and his JD from Georgetown Law. He has helped both large multi-national companies and individual artists and professionals tap into the power of digital media to win more customers. 

Member Price: $69 Price: $89 Our Members Save $$$! Add a 12 Month Basic Membership to your enrollment. Receive class discounts, members only access, & more! Choose: Become a Member & Enroll Are You a Member?: I’m not a member. I’d like to pay full price. I’m a member. I get the discount! Become a Basic Member & Enroll. Get the discount! Choose a Section: Section D2: Monday 7-10p, November 19 Section D3: Wednesday 7-10p, December 19 By enrolling you verify you have read and agree to our Education Policy. Don't see a section that works for your schedule?  Sign up for our wait list and we'll let you know when new dates are scheduled!