Branding

If you type “branding” into Google, it is insane how much information comes up. Branding is not for the faint of heart. It's an intense activity, especially when you're managing a client - what do you want to name your product, what are its aesthetics, who is your primary audience, and what differentiates it from the rest? By taking this class, you'll learn, over the course of four weeks, to develop a product's brand around what your key demographic is looking for from the experience. The topics will span from visual consistency to conceptual thinking and logo design. You will be given the platform to develop your own branding project or bring your personal business to its full potential. 

As quoted from the professor, "People bring a lot to the table here [in the branding class at 3rd Ward] because everybody knows something that somebody else doesn’t. It’s a really great think tank that goes on – people are sharing, bookmarking, taking notes, learning from other people and making friends!"

This class will take place in our Media Lab, equipped with fully-loaded iMac design workstations. Previous experience with Adobe CS programs is recommended.  Enrollment in our Intro to Graphic Design covers these programs and includes enrollment in this branding course.

Instructor
Brian Ponto's clients include FEED Projects, The White House Organic Farm Project, Sony Records, Mohawk Papers Inc, and many local NYC businesses including Third Rail Coffee, Alife, and Chronic Youth. His work has been included in the Art Director's Club, Type Director's Club, Print Magazine and Communication Arts annuals, and can be found in the permanent collection of the Hong Kong Heritage Center, in China. He authors the zine LANDFILL and is currently working on a book, Internationalitee, with collaborator Daniel Patrick Helmstetter. 

Member Price: $279 Price: $349 Our Members Save $$$! Add a 12 Month Basic Membership to your enrollment. Receive class discounts, members only access, & more! Choose: Become a Member & Enroll

Are You a Member?: I’m not a member. I’d like to pay full price. Become a Basic Member & Enroll. Get the discount! I’m a member. I get the discount! Choose A Section: Section D2: Sundays 10a-1p, December 9, 16, January 6, 13 By enrolling you verify you have read and agree to our Education Policy. Don't see a section that works for your schedule?  Sign up for our wait list and we'll let you know when new dates are scheduled!