YOUR DAILY INSIGHT // As Told By: Seth Godin
We had a feeling when we first started giving you Your Daily Insight that we'd be revisiting the mind of marketing master Seth Godin.
Looks like we know ourselves too well. All you creators and innovators out there, permanently store this one in the front of your brain:
Here's the truth you have to wrestle with: The reason that art—writing, engaging, leading, all of it—is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map.