Drop Cap by Jessica Hischeessica Hische is a designer, illustrator and letterer in Brooklyn who does nothing halfway. Her last meal would be something along the lines of oysters, slow-cooked pork, about 100 pickles, and a good bourbon. “Pigs should be elevated to status of venerable cows,” according to Jessica.
Jessica is out and about campaigning for young designers as well. “There is plenty of work out there to go around,” says Jessica, who is happy to help them out... “as long as they don’t mess it up for those already working in the field by lowering pricing standards or giving up the rights to all of their artwork.” That is the guiding philosophy behind her fun and educational side projects, including the hilarious and useful flowchart Should I Work For Free? and instruction manual (for everyone, not just Moms) Mom, This is How Twitter Works.
Privately, designers talk about pricing but Jessica saw the need to address the topic publicly. Maintaining integrity is a critical challenge in a business where it's too easy to find someone willing to do the work for less, just to get out there, without understanding the effect it has on the market. In the spirit of creative commons and education, Jessica’s side projects are intended for sharing (SIWFF has been translated by fans all over the world) and contain invaluable lessons for designers about having the confidence to be successful.
Many people have come to know Jessica’s work through side projects like SIWFR and MTIHTW, but one of her first forays into the online design world was in 2009, when she started Daily Drop Cap as a personal challenge and a way “to prettify the internet.” Daily, or at least frequently, Jessica posted a new drop cap to the site. Daily Drop Caps are available for free use within personal blogs (additional permission needed for businesses and non-profits.)
She sought to create 12 different alphabets, but when she reached her goal, it didn't feel like enough. So Jessica invited her friends and type-design heroes to contribute a drop cap. “There aren't a lot of publications that award letterers because they are hard to categorize. People are never sure if lettering is 'design' or 'illustration'. I wanted the final alphabet to be a place where I could celebrate letterers from both disciplines,” says Jessica. The response was overwhelming.
The same humor and pure enjoyment of design can be seen across Jessica’s work. She may be best known as an illustrator and letterer but has recently made a jump into typeface design. In a continuing education class at Cooper Union, she discovered that the nitty-gritty detail of text typeface design, a process that typically takes years for one typeface, was not for her. Jessica decided display fonts were the perfect blend of lettering and type design.
Her fonts are whimsical and luxurious, and so are their names. According to Jessica, naming fonts is best done with some element of randomness, maybe even “a online game of scrabble" to force you out of your habitual choices. What matters most is that "the name look really good set in its own font" but Jessica is quick to point out that any font could be named after "food, wine or women."
Brioche, a revival of Celtic #2, took its name because a toasted slice of brioche cuts straight to the spirit of the letters rather than a name reflecting its historical origins
For Buttermilk the key was to highlight the double t and lowercase k
Jessica says her biggest motivator are other designers. She continually finds inspiration by working with great peers and clients. In the early stages of projects she likes to get out the studio and mix up her work environment by going to the coffee shop and being around other designers. Battlestar Galactica and Law & Order: SVU are two of her favorite shows while working as the easily digestible format can help you pace yourself while working.
But freelance is not easy, and Jessica’s two biggest pieces of advice for those looking to take the plunge is to make sure you have enough savings to last six months (even if you are working, she warns, it can take that long to get paid by clients) and that you try your best to be genuine and nice to people. Enthusiasm, honesty, and understanding will get you much farther than talent alone.
Thanks, Jessica for sitting down with 3rd Ward in Bushwick last week! Learn more about Jessica and her awesome work here >>>