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Entries in Alliances (1)

Thursday
Aug112011

PARTNERSHIP SPOTLIGHT // BROOKLYN CULINARY ARTISANS UNITE

Photo credt: Winona Barton-Ballantine

The past year has brought tremendous growth and exposure for Ovenly, a Brooklyn-based creative kitchen founded by Agatha Kulaga and Erin Patinkin. The two met in a culinary-themed book club a few years ago and fell in love with each other’s potluck contributions. Upon recognizing the compatibility of their palates and vision, they started a baking company that already has a devoted following.

They’re quick to credit local partners and collaborators, from Paulie Gee’s to Brooklyn Brewery to Eagle Street Rooftop Farm, and now, theiy've teamed up with Steve’s Craft Ice Cream, epitomizing the benefits of creating alliances:

“Our partnership with Steve's really solidified the idea of what true collaboration means, and demonstrated that it’s really a valuable and significant part of what Ovenly does,” says Agatha. "There's obviously the cross-marketing, which allows us to reach a wider audience. We also get to throw out our wild ideas, come up with amazing flavor combinations together, and then get crazy in the kitchen. The creative element is the driving force of our business, but it’s easy to neglect when there are so many day-to-day orders to fulfill. There is so much creative energy buzzing around New York; why not combine forces and make something amazing together?”

(HINT: Must-go-to event, starring these very forces to be announced this morning--stay tuned.)

-- Cara Cannella