Member Pursuits // Noah Wall Creates A Video For "Blue Station," Plays Live Shows Friday And Monday

When we caught up with new 3rd Ward member Noah Wall back in December, we talked with him about both his award-winning web design work and his recent musical pursuits, including the September release of his album Hèloïse, which he celebrated with a scavenger hunt through Manhattan that spelled out the albums name. He also told us that he had a few more musical projects in the pipe. One of those was this video for the Hèloïse track "Blue Station," which premiered on The Fader last week.

Just as fascinating as his scavenger hunt (and, naturally, his web design work), the video employs a mysterious technology, "Colormind," which has its own equally mysterious website stating that it "uses SOUND, SHAPE, HEAT and subliminal COL☯R to condense TIME and bind EMOTIONAL RESPONSE." To demonstrate the technology, the video for "Blue Station" takes the classic Paul Newman Western Hud and "condenses" it into two and a half minutes. Here's The Fader's take:

It's dizzyingly beautiful and the swirling gradients over black-and-white are charmingly anachronistic, though reducing everybody's facial expressions to mood ring colors and debatably evocative shapes renders the actual film that whizzes by mostly illegible. Which is pretty much the fun part, how hard it is to figure out what's supposed to be simple.

Wall also has some live shows coming up. He'll be performing not to far from 3rd Ward at Diamond Mouth Surprise (30 Maujer St. #2C) this Saturday, January 14, and Williamsburg DIY venue Death By Audio on Monday, January 16. We don't know if he'll be able to recreate the Colormind phenomenon on stage, but we're sure he'll put on a fantastic show.

-- John Ruscher