GO HERE NOW // Triple Canopy: Innovative Online Mag & Greenpoint Arts Space

Since it was founded in 2007, a primary goal of Triple Canopy has been "Slowing down the Internet." No, that doesn't mean this online mag is trying to take us back to the days of dial-up modems and painstakingly slow page loads--they're merely asking readers to approach their digital content with the same attentiveness and engagement as they would with print magazines like The New Yorker or Artforum. 

Triple Canopy has achieved that aim with a format that included scrollable virtual magazine pages and has since evolved into dynamic columns that navigate left-to-right by clicking the "-" and "+" symbols or, more conveniently, by using the directional arrows on your keyboard. It's an experience that's much more intuitive than (what we find to be) dizzying webzine layouts. The mag also opts for distinct, themed issues that are published in installments over a number of weeks, rather than short daily posts tailored for maximum page views.

Such a forward-thinking approach to design and user experience is coupled with excellent writing as well as visual and multimedia content, such as contributions from author James McCourt ("The Canticle of Skoozle"), Nation art critic Barry Schwabsky ("Tableaux Mourants: How we look at networked photography and collected copies"), artist and filmmaker Eve Sussman ("Whiteonwhite") and Brooklyn experimental band Zs ("Construction")--but a small sampling of their rich back catalog.

Triple Canopy's innovation has already attracted much acclaim, including a New York Times feature, a grant from the Andy Warhol Foundation for the Visual Arts and recognition as a finalist in the National Magazine Awards for "General Excellence Online."

The magazine has also regularly complemented its published work with events and programs throughout New York and in cities including Los Angeles, Berlin, Paris and Sarajevo. This September they finally moved into a permanent space at 155 Freeman Street in Greenpoint, where they'll be be hosting parties and other programming.

"Counterfactuals," Triple Canopy's 14th issue and their first literary issue, is being published right now. They also have a book, Invalid Format: An Anthology of Triple Canopy, on the way and are staging The Future Has Two Faces, a benefit on October 28 featuring green-screen performances by artists including Jacob Ciocci, Shana Moulton and Conrad Ventur.

Bottomline: This is our kind of operation. 

-- John Ruscher