NEW MEMBER PROFILE // Lingerie Designer Anais Bouchard Gets Intimate

If there's one thing Anais Bouchard believes, it's that folks don't have enough fun with lingerie. Bouchard is the head designer behind Be Nais lingerie launching this January and is one of 3rd Ward's latest members.

"I came to the U.S. to start this business--because I think it's so sad to only wear lingerie once a month," Bouchard tells us. In her native France, lingerie is seen as a way for women to treat themselves--something silky and fun that gives the wearer a boost (in confidence, guys, jeez) whether anyone else sees it or not.

But while the concept is very French, the execution is All-American. Bouchard draws a lot of her inspiration from urban street culture--think bright, quirky color combos with a bit of an edge--but there's that distinct Old Hollywood vibe in her high-cut hipster panties and full-coverage bras.  As a bonus, the lingerie is all made here in the city. 

It's been a long process for Bouchard to even get this far. She worked under numerous lingerie designers before moving to the U.S. and seeking investors. "Now we're trying to work with other stores to carry the line," she says. "The plan now is for e-commerce, but maybe in the next 5 years or something we'll open our own shop."

In the meantime, we're just excited to have this up-and-comer in our midst.  Here's one of our faves from Be Nais' upcoming collection--ladies, take note:

-- Layla Schlack