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Photo by Drew Kelly.Having recently moved to Brooklyn from California, designer and furniture maker Jacob Ruch didn't have to think much about where he'd continue his work.
"3rd Ward was a no brainer with its well tooled wood and metal shops, and its surplus of creative energy," he says. "I was able to start taking commissions as soon as I touched down, and have already found inspiration in all the interesting work going on around me."
Working under the name REASON (inspired by his great uncle Reason Ruch), Ruch avoids waste in his designs, using salvaged materials and working with limited resources. "I try to keep it simple and clean, and push the boundaries of the 'reclaimed look,'" he says.
This approach gives his furniture both simple, refined beauty and a wealth of character.
Right now Ruch is working on a new line of wood and steel beds. "I do custom work, and I'm pushing to refine concepts for wider distribution," he says.
Take a look at some of Ruch's REASON furniture after the jump and keep up with his latest news and work on his website.
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